Fundamentals of a Redesign.
(eVideo)
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Format
eVideo
Language
English
Notes
General Note
8/17/201812:00:00AM
Participants/Performers
Presenter: Sean Adams
Description
Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.
Description
Most design projects don't start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be challenging, but offer some distinct advantages, since you are dealing with clients that know their product and their market. In this course, designer Sean Adams show how to plan and execute a redesign that keeps what's working and jettisons what's not. First, learn how to identify if a change is necessary and understand the difference between a design evolution and a revolution. Sean then explains how to rework existing logos and identities, collateral and publications, and online media such as websites. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while remaining true to the original brand.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Adams, S. (2018). Fundamentals of a Redesign . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Adams, Sean. 2018. Fundamentals of a Redesign. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Adams, Sean. Fundamentals of a Redesign linkedin.com, 2018.
MLA Citation, 9th Edition (style guide)Adams, Sean. Fundamentals of a Redesign linkedin.com, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
e39909c2-eb71-28bd-8e9d-20f4035ac0ca-eng
Grouping Information
| Grouped Work ID | e39909c2-eb71-28bd-8e9d-20f4035ac0ca-eng |
|---|---|
| Full title | fundamentals of a redesign |
| Author | adams sean |
| Grouping Category | movie |
| Last Update | 2024-04-15 10:54:20AM |
| Last Indexed | 2024-04-15 10:59:50AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Aug 9, 2023 |
| Last Used | Apr 10, 2024 |
Marc Record
| First Detected | Aug 03, 2021 02:18:37 PM |
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| Last File Modification Time | Apr 15, 2024 10:59:50 AM |
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| 520 | |a Most design projects don't start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be challenging, but offer some distinct advantages, since you are dealing with clients that know their product and their market. In this course, designer Sean Adams show how to plan and execute a redesign that keeps what's working and jettisons what's not. First, learn how to identify if a change is necessary and understand the difference between a design evolution and a revolution. Sean then explains how to rework existing logos and identities, collateral and publications, and online media such as websites. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while remaining true to the original brand. | ||
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