The Marketing Series 3 : The Power of the Brand
(eVideo)
Contributors
Published
[Place of publication not identified] : TV Choice Ltd.,, [2010].
Status
Description
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More Details
Format
eVideo
Language
English
Notes
General Note
Originally released by TV Choice Ltd., 2010.
General Note
Streaming video file encoded with permission for digital streaming by Infobase on December 23, 2016.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
This program explains what a brand is and why some brands succeed and others fail.
Target Audience
9 - 12, Academic/AP
System Details
Streaming video file.
System Details
System requirements: Classroom Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (Style Guide)
(2010). The Marketing Series 3: The Power of the Brand. TV Choice Ltd..
Chicago / Turabian - Author Date Citation, 18th Edition (Style Guide)2010. The Marketing Series 3: The Power of the Brand. TV Choice Ltd..
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 18th Edition (Style Guide)The Marketing Series 3: The Power of the Brand. TV Choice Ltd., 2010.
UCL Harvard Citation (Style Guide)(2010). The marketing series 3: the power of the brand. [Place of publication not identified]: TV Choice Ltd..
MLA Citation, 9th Edition (Style Guide)The Marketing Series 3: The Power of the Brand. TV Choice Ltd., 2010.
Note: Citations contain only title, author, edition, and publisher. Only UCL Harvard citations contain the year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of May 2025.
Staff View
Grouped Work ID
3b3748a1-a1c9-0159-d107-bd32bd20c983-eng
Grouping Information
| Grouped Work ID | 3b3748a1-a1c9-0159-d107-bd32bd20c983-eng |
|---|---|
| Full title | marketing series 3 the power of the brand |
| Author | infobase |
| Grouping Category | movie |
| Last Update | 2023-01-17 14:42:32PM |
| Last Indexed | 2025-07-13 23:10:02PM |
Book Cover Information
| Image Source | classroomVideoOnDemand |
|---|---|
| First Loaded | Feb 16, 2024 |
| Last Used | Jun 6, 2025 |
Marc Record
| First Detected | Jul 23, 2018 12:00:00 AM |
|---|---|
| Last File Modification Time | Jan 17, 2023 02:43:17 PM |
MARC Record
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| 264 | 1 | |a [Place of publication not identified] : |b TV Choice Ltd., |c [2010] | |
| 264 | 3 | 2 | |a New York, N.Y. :|b Distributed by Infobase, |c 2016. |
| 264 | 4 | |c ©2010 | |
| 300 | |a 1 online resource (1 video file (55 min., 13 sec)) :|b sound, color. | ||
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| 347 | |a video file|2 rda | ||
| 500 | |a Originally released by TV Choice Ltd., 2010. | ||
| 500 | |a Streaming video file encoded with permission for digital streaming by Infobase on December 23, 2016. | ||
| 505 | 0 | 0 | |t Brands as Emotional Symbolism (2:57); |t The Brand Masters of the UNIVERSE (3:06); |t What Makes a Brand Survive? (2:28); |t Brand Style and Personality (2:45); |t When the Brand Goes BELLY UP (3:15); |t Brand New Brands (5:15); |t ETHICS: Good Girls and Boys Come to the Party (3:50); |t Fear and Madness? (3:18); |t EXTRAS:Brands as Self-Expression (3:09); |t EXTRAS:Customer Service and the Internet (6:55); |t EXTRAS:Vulnerabilityof Young Consumers (3:36); |t EXTRAS:Steps of Marketing (6:37); |t EXTRAS: Future of Marketing (3:22); |t EXTRAS:Humans as Commodities (2:17); |
| 506 | 1 | |a Access requires authentication through Classroom Video On Demand. | |
| 520 | |a This program explains what a brand is and why some brands succeed and others fail. | ||
| 521 | 2 | |a 9 - 12, Academic/AP | |
| 538 | |a Streaming video file. | ||
| 538 | |a System requirements: Classroom Video On Demand playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Business education. | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 710 | 2 | |a Infobase,|e film distributor. | |
| 710 | 2 | |a TV Choice Ltd. (Firm) | |
| 856 | 4 | 0 | |z Part of the Classroom Video On Demand collection.|u https://cvod.infobase.com/PortalPlaylists.aspx?xtid=128536&wID=277820 |
| 856 | 4 | 2 | |z Cover image|u https://cdnsecakmi.kaltura.com/p/1067292/sp/106729200/thumbnail/entry_id/0_w4afp0b6/version/100011/width/88 |