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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger...
2) Touch
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"From the author of the acclaimed I Am Having So Much Fun Here Without You, a satirical and moving novel in the spirit of Maria Semple and Jess Walter about a New York City trend forecaster who finds herself wanting to overturn her own predictions, move away from technology, and reclaim her heart. Sloane Jacobsen is the most powerful trend forecaster in the world (she was the foreseer of "the swipe"), and global fashion, lifestyle, and tech companies...
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"The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources. The path to success is clearer than it's ever been! Thanks to experienced inventor Ronald Docie, the process of commercializing your invention and receiving royalties is no longer complicated. The Inventor's Bible is an in-depth how-to manual for both beginners and skilled entrepreneurs alike that helps you develop...
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"Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed thebest practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after...
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"Smil presents the long history and modern infatuation with invention and innovation. Meticulous as always, these vast realms of human ingenuity are organized into sensible categories: inventions that went from welcome to undesirable, inventions that dominate and missed the mark, inventions we still dream about, and lastly, the exaggerations, myths, and wise expectations for innovations we need most"--
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"This wonderfully quirky book will change the way you look at your desk forever with stories of accidental genius, bitter rivalries, and an appreciation for everyday objects, like the humble but perfectly designed paper clip and the utilitarian, irreplaceable pencil. How many of humanity's brightest ideas started out on a scrap of paper, a Post-It, or in the margins of a notebook? In a delightfully witty and fresh voice, James Ward--cofounder of the...
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""Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world." --Malcolm Gladwell, #1 New York Times bestselling author of Outliers and The Tipping Point "Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the...
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You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In this book, the author will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.
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Explores a series of historical and modern technological inventions that failed, but nevertheless have given rise to modern inventions and successful products--including Thomas Edison's nineteenth-century talking dolls, "smell-o-vision," and Segways. Includes a glossary.
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
19) E-textiles
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Introduces the concept of electronic, electro-, or e-textiles, describing them as pieces of clothing that incorporate digital and electronic devices. Includes photographs and a glossary.
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"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support...