Catalog Search Results
2) Marketing
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Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
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American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed—often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only
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The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
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YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded...
9) Marketing
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"Leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law"--Provided by publisher.
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This valuable resource has several proven strategies and little-known techniques that social media marketers can start using right away for building brands, stirring a buzz about their products and services, establishing authority and reaching a larger audience.
The audiobook holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand...
11) Email Marketing
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In one line, email marketing is how you send advertising and promotional messages through emails.
Emails provide direct access to a vast market. Almost every person uses an email account. Hence, you can use this platform for cheap, fast and effective marketing. It allows you to connect businesses, products, and services to relevant consumers. And earn in the process too!
Email is known among marketers as a highly flexible tool. You can create...
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Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.
13) Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing M
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Are you new to marketing or struggling to get started with developing a strategy?
Would you like to know how to assess and evaluate where your brand stands with competition?
Are you looking to define the right marketing mix and need to know what it takes to generate a successful marketing strategy?
Marketing Strategy is the guide you need! We will teach you how to establish your marketing strategy in 7 easy steps. This guide is designed to provide...
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B2B companies with robust marketing programs typically grow 2-5 times faster than those without them.
In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company.
The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies.
At the strategic level,...
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It just makes sense, when you understand your audience and they feel understood, you'll win more clients and make more sales in ANY economy. Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV's, administering medications, and intubating patients, his greatest strengths were understanding his patient's pain and having them believe and trust that...
16) Marketing Plan: The Absolute Guide on Marketing Systems, Learn All About Internet Marketing and E
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Marketing Plan: The Absolute Guide on Marketing Systems, Learn All About Internet Marketing and Effective Business Marketing Strategies Today
Internet Marketing is a broad term that encompasses marketing tactics and strategies using the internet. It could be about content, email, paid media or more. This type of marketing can also be used in conjunction with traditional types of advertising like television, newspapers and radio.
There are a lot...
17) NZ Marketing
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NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.
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Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without...
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Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities...
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Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. Gilbreath describes success stories, including: Samsung's...