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A guide for teens interested in marketing, profiling thirty-five careers including account executive, copywriter, graphic designer, merchandise buyer, public relations manager, and featuring questions and activities designed to help teens discover their strengths, talents, and work personality.
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Explores the skills, educational background, and responsibilities of marketing professionals, and examines the benefits and disadvantages of these careers. Features interviews with people in this field, and provides advice on resume-writing and interviewing. Includes black-and-white photographs, a glossary, and additional resources.
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A comprehensive guide to finding a career in the advertising, sales, and marketing industry, that profiles nine different jobs, including copywriter, graphic designer, sales representative, advertising executive, and marketing survey researcher, and includes interviews with professionals.
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In Italy, the finest cloth in Europe is woven and hand-assembled to the exacting specifications of prestigious fashion houses-and it comes at a very steep price. This program visits an exclusive fabric fair, the wool looms of Zegna, the silk printing presses of T.J.S.S., a clothing assembly plant, and a fashion trade show to demonstrate how Italy's best craftspeople turn thread into cloth and cloth into some of the most luxurious clothing in the world....
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Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative...
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From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci's Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it-and then translate it into the next big trend in fashions. In this program, Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In addition, parallel examples of trend-spotting are drawn from...
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This program explores the process of setting up a business enterprise by following the story of Olive-a dynamic young woman with a passion for social media. As Olive begins her own e-business in the competitive field of media monitoring, viewers learn just what it takes to be a successful entrepreneur, including careful research and planning, finding a niche market, promoting the new company, and more. Throughout the video an app developer, a graphic...
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Called Britain's most consistently original, outrageous, eccentric, and controversial designer, Vivienne Westwood is also an esteemed professor of fashion at Berlin's Academy of Arts. This program profiles Westwood while capturing the student experience under her rigorous tutelage. Footage of her apprentices-in the classroom, learning the ropes at her London workshop, and putting on a fashion show where intricate historical costumes take pride of...
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As the public face of the tourism and hospitality industries, front-of-house employees have the responsibility of providing the best possible service. This program interviews a number of people who work in the hospitality industry and deal frequently with the public. Highlighted occupations include receptionist, bellhop, duty manager, and food-and-beverage staff. Each section illustrates and describes the skills necessary for each job and the tasks...