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Author
Language
English
Description
Hartzell discusses the importance of control, describes the attributes of influential people, and provides concrete suggestions for building a power base in secondary schools. He emphasizes the importance of a strong relationship with the principal and suggests methods for influencing teachers, students, and community members. Acknowledging that influence has its price, the author includes several self-assessment tools to help librarians decide whether...
Author
Language
English
Description
Arguing that school libraries, just as any business or celebrity, are also brands, the author explores how librarians and library administrators can begin to think of their libraries as their brands, and market their features and benefits accordingly. Offers lessons for learning to market one's library, defining to stakeholders why libraries matter. Offers templates, worksheets, and checklists for defining and showcasing one's school library branding,...
Author
Language
English
Description
Bizzle shows how successful libraries introduce new ideas into their presentations, web presence, and digital services. Marketing campaigns can be a challenge, and Bizzle shares universal concepts to promote a successful social media presence and increase community awareness of your library.--
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