McDonald's : the business behind the Golden Arches
(Book)

Book Cover
Average Rating
Series:
Published:
Minneapolis : Lerner Publications, [2016].
Format:
Book
Physical Desc:
32 pages : illustrations ; 28 cm.
Reading Level:
IL: MG - BL: 7.2 - AR Pts: 1
Lexile measure:
1170L
Rating:
Ages 9-12.
Status:
Joelton Middle - Teen Non-Fiction
338.7 SEN
Description

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products--from the Big Mac to the Happy Meal--came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

Also in This Series
Copies
Location
Call Number
Status
Joelton Middle - Teen Non-Fiction
338.7 SEN
On Shelf
More Like This
More Details
Language:
English
ISBN:
9781512405903 , 1512405906
Reading Level:
MG
Level 7.2, 1 Points
Lexile measure:
1170

Notes

Bibliography
Includes bibliographical references and index.
Description
"How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."--,Provided by publisher.
Target Audience
Ages 9-12.
Target Audience
Grades 4 to 6.
Target Audience
4-7.
Target Audience
7.2.
Target Audience
1170L,Lexile.
Study Program Information
Accelerated Reader,MG,7.2,1.0,Test# 180536
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Citations
APA Citation (style guide)

Senker, C. (2016). McDonald's: the business behind the Golden Arches. Minneapolis: Lerner Publications.

Chicago / Turabian - Author Date Citation (style guide)

Senker, Cath. 2016. McDonald's: The Business Behind the Golden Arches. Minneapolis: Lerner Publications.

Chicago / Turabian - Humanities Citation (style guide)

Senker, Cath, McDonald's: The Business Behind the Golden Arches. Minneapolis: Lerner Publications, 2016.

MLA Citation (style guide)

Senker, Cath. McDonald's: The Business Behind the Golden Arches. Minneapolis: Lerner Publications, 2016. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
4956cbf0-a5b5-dd25-d79b-80a4c0383cf4
Go To Grouped Work View in Staff Client
Last File Modification Time Dec 19, 2017 12:15:17 AM
Last Grouped Work Modification Time Dec 19, 2017 12:15:17 AM

MARC Record

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010 |a  2015033981
020 |a 9781512405903 |q (lb : alk. paper) : |c $19.99
020 |a 1512405906 |q (lb : alk. paper)
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1001 |a Senker, Cath, |e author.
24510 |a McDonald's : |b the business behind the Golden Arches / |c by Cath Senker.
264 1 |a Minneapolis : |b Lerner Publications, |c [2016]
300 |a 32 pages : |b illustrations ; |c 28 cm.
336 |a text |2 rdacontent
337 |a unmediated |2 rdamedia
338 |a volume |2 rdacarrier
4901 |a Big brands
504 |a Includes bibliographical references and index.
5050 |a The Golden Arches -- Mcdonald's is born -- Mcdonald's across the world -- The fast-food revolution -- "In business for yourself but not by yourself" -- Bringing in the children -- Big brand tie-ins -- Connecting with customers -- Fast food and obesity -- Countering the health critics -- Workers and the environment -- Hamburgers forever -- Market a new Mcdonald's line.
520 |a "How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."-- |c Provided by publisher.
5211 |a Ages 9-12.
5212 |a Grades 4 to 6.
5212 |a 4-7.
5210 |a 7.2.
5218 |a 1170L |b Lexile.
5260 |a Accelerated Reader |b MG |c 7.2 |d 1.0 |x Test# 180536
60011 |a Kroc, Ray, |d 1902-1984.
61021 |a McDonald's Corporation.
650 1 |a Convenience foods.
650 1 |a Fast food restaurants.
830 0 |a Big brands.
898 |a qBook
898 |a qEnglish
908 |a 2015033981
910 |a CARL0000675290
949 |b V00074978 |c 338.7 SEN |h 4G470 |j 4G470 |l YNF |m SBK |s S |p 19.99 |w 0 |x 20161206 |t 20170701 |q CNV |r CNV |v 0 |y 20170701 |z 0
998 4 |a LDR0905 20170615075717 NSCH |b LDR0905 20170615075717 NSCH