Act like it's your business : branding and marketing strategies for actors
(Book)

Book Cover
Average Rating
Published:
Lanham, Maryland : The Scarecrow Press, Inc., 2013.
Format:
Book
Physical Desc:
xv, 247 pages : illustrations ; 24 cm
Status:
Nashville School of the Arts - Teen Non-Fiction
792.02 FLO
Description
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
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Status
Nashville School of the Arts - Teen Non-Fiction
792.02 FLO
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Language:
English
ISBN:
9780810891586 (cloth : alk. paper), 0810891581 (cloth : alk. paper), 9780810891593 (pbk. : alk. paper), 081089159X (pbk. : alk. paper)

Notes

Bibliography
Includes bibliographical references (page 241) and index.
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Citations
APA Citation (style guide)

Flom, J. (2013). Act like it's your business: branding and marketing strategies for actors. Lanham, Maryland: The Scarecrow Press, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Flom, Jonathan, 1977-. 2013. Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham, Maryland: The Scarecrow Press, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Flom, Jonathan, 1977-, Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham, Maryland: The Scarecrow Press, Inc, 2013.

MLA Citation (style guide)

Flom, Jonathan. Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham, Maryland: The Scarecrow Press, Inc, 2013. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
768011a6-6ad0-6f27-0a69-deb46ec0e512
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Last File Modification Time Dec 18, 2018 11:46:06 PM
Last Grouped Work Modification Time Dec 21, 2018 11:35:11 PM

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