Act like it's your business : branding and marketing strategies for actors

Book Cover
Average Rating
Published:
Lanham : The Scarecrow Press, Inc., [2016].
Format:
eBook
Physical Desc:
1 online resource (xv, 247 pages) : illustrations
Rating:
Adult.
Status:
MackinVIA
Description
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
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Language:
English
ISBN:
9780810891609, 0810891603

Notes

Bibliography
Includes bibliographical references and index.
Description
Offers actors practical advice for promoting themselves using branding and marketing strategies. Discusses choosing attire, arranging headshots, creating resumes and business cards, and networking. Also covers finances, contracts, agents, and auditions.
Target Audience
Adult.
System Details
Mode of access: World Wide Web.
Local note
eBook.
Local note
MackinVIA eBook.
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Citations
APA Citation (style guide)

Flom, J. (2016). Act like it's your business: branding and marketing strategies for actors. Lanham: The Scarecrow Press, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Flom, Jonathan, 1977-. 2016. Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham: The Scarecrow Press, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Flom, Jonathan, 1977-, Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham: The Scarecrow Press, Inc, 2016.

MLA Citation (style guide)

Flom, Jonathan. Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham: The Scarecrow Press, Inc, 2016.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
768011a6-6ad0-6f27-0a69-deb46ec0e512
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Last File Modification Time Dec 21, 2018 11:35:14 PM
Last Grouped Work Modification Time Dec 21, 2018 11:35:11 PM

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