Act like it's your business : branding and marketing strategies for actors

Book Cover
Average Rating
Lanham : The Scarecrow Press, Inc., [2016].
Physical Desc:
1 online resource (xv, 247 pages) : illustrations
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
Also in This Series
More Like This
More Details
9780810891609, 0810891603
Reviews from GoodReads
Loading GoodReads Reviews.

No Tags, Be the first to tag this record!

APA Citation (style guide)

Flom, J. (2016). Act like it's your business: branding and marketing strategies for actors. Lanham: The Scarecrow Press, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Flom, Jonathan, 1977-. 2016. Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham: The Scarecrow Press, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Flom, Jonathan, 1977-, Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham: The Scarecrow Press, Inc, 2016.

MLA Citation (style guide)

Flom, Jonathan. Act Like It's Your Business: Branding and Marketing Strategies for Actors. Lanham: The Scarecrow Press, Inc, 2016. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
Go To GroupedWork
Last File Modification TimeDec 21, 2018 11:35:14 PM
Last Grouped Work Modification TimeDec 21, 2018 11:35:11 PM

MARC Record

LEADER01563nam a2200397 i 4500
006m     o  d        
007cr bnu---unuuu
008160209r20162013mdua    sb    001 0 eng d
020 |a 9780810891609
020 |a 0810891603
040 |a MnBnMLM|b eng|c MnBnMLM|e rda|d MnBnMLM
05004|a PN2055|b .F58 2016
08204|a 792.02/8/023|2 23
092 |a 792.02 Flo
1001 |a Flom, Jonathan,|d 1977-|e author.
24510|a Act like it's your business :|b branding and marketing strategies for actors /|c Jonathan Flom.
264 1|a Lanham :|b The Scarecrow Press, Inc.,|c [2016]
264 4|c Ã2013
300 |a 1 online resource (xv, 247 pages) :|b illustrations
336 |a text|2 rdacontent
337 |a computer|2 rdamedia
338 |a online resource|2 rdacarrier
504 |a Includes bibliographical references and index.
520 |a Offers actors practical advice for promoting themselves using branding and marketing strategies. Discusses choosing attire, arranging headshots, creating resumes and business cards, and networking. Also covers finances, contracts, agents, and auditions.
5212 |a Adult.
538 |a Mode of access: World Wide Web.
588 |a Description based on book record.
590 |a eBook.
590 |a MackinVIA eBook.
650 0|a Acting|x Vocational guidance.
655 0|a Electronic books.
85640|y Click here to open|u
94910|b MK10150258|c 792.02 Flo|h 6G632|l YNF|m EBOOK|p 84.00