Citizen Coke : the making of Coca-Cola capitalism: the making of Coca-Cola capitalism
(eAudiobook)

Book Cover
Average Rating
Published:
[United States] : Blackstone Publishing, 2015.
Format:
eAudiobook
Edition:
Unabridged.
Content Description:
1 online resource (1 audio file (11hr., 22 min.)) : digital.
Status:
Available Online
Description

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

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Language:
English
ISBN:
9781982401955 (sound recording : hoopla Audio Book), 1982401958 (sound recording : hoopla Audio Book)

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Read by William Hughes.
Description
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Elmore, B. J., & Hughes, W. (2015). Citizen Coke: the making of Coca-Cola capitalism. Unabridged. [United States]: Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Elmore, Bartow J. and William Hughes. 2015. Citizen Coke: The Making of Coca-Cola Capitalism. [United States]: Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Elmore, Bartow J. and William Hughes, Citizen Coke: The Making of Coca-Cola Capitalism. [United States]: Blackstone Publishing, 2015.

MLA Citation (style guide)

Elmore, Bartow J.,, and William Hughes. Citizen Coke: The Making of Coca-Cola Capitalism. Unabridged. [United States]: Blackstone Publishing, 2015.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
8caf87a4-bf3f-5eee-6e16-2492f4938406
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Hoopla Extract Information

hooplaId11219808
titleCitizen Coke
kindAUDIOBOOK
price1.99
active1
pa0
profanity0
children0
demo0
rating
abridged0
dateLastUpdatedMay 08, 2019 11:17:51 AM

MARC Record

Last File Modification TimeNov 28, 2019 11:12:17 PM
Last Grouped Work Modification TimeJan 27, 2020 07:35:02 PM
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