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Dataclysm: who we are when we think no one's looking

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Description
A New York Times Bestseller An audacious, irreverent investigation of human behavior--and a first look at a revolution in the making   Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm , Christian Rudder uses it to show us who we truly are.   For centuries, we've relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don't think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves--a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
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ISBN:
9780385347396
9780553397529
9780385347372
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Grouping Information

Grouped Work ID ee729e63-59f8-1e90-eb57-e4bb45df9b98
Grouping Title dataclysm who we are when we think no ones looking
Grouping Author rudder christian
Grouping Category book
Last Grouping Update 2018-07-16 23:07:43PM
Last Indexed 2018-07-16 23:53:42PM

Solr Details

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author Rudder, Christian.
author_display Rudder, Christian
available_at_school Hillwood High, Hume-Fogg Magnet High
collection_school Non-Fiction
detailed_location_school Hillwood High - Teen Non-Fiction, Hume-Fogg High Magnet - Teen Non-Fiction
display_description An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. --
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subject_facet Behavioral assessment, Big data, Human behavior, Social media
title_display Dataclysm : who we are when we think no one's looking
title_full Dataclysm : who we are when we think no one's looking / Christian Rudder, Dataclysm Who We Are (When We Think No One's Looking)
title_short Dataclysm :
title_sub who we are when we think no one's looking
topic_facet Behavioral assessment, Big data, Computer Technology, Human behavior, Nonfiction, Psychology, Social media, Sociology