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Sleights of mind: what the neuroscience of magic reveals about our everyday deceptions

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Publisher:
Henry Holt,
Pub. Date:
2010.
Edition:
1st ed.
Language:
English
Description

"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield--it will also change the way you think about the mind." --Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

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Grouping Information

Grouped Work ID e26f6430-d9b2-3bca-2358-e82e5e7aa82a
Full title sleights of mind what the neuroscience of magic reveals about our everyday deceptions
Author macknik stephen l
Grouping Category book
Last Update 2018-05-16 23:09:20PM
Last Indexed 2018-05-21 23:47:51PM

Solr Details

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auth_author2 Blakeslee, Sandra., Martinez-Conde, S.
author Macknik, Stephen L.
author2-role Blakeslee, Sandra., Martinez-Conde, S.
author_display Macknik, Stephen L
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collection_school Non-Fiction
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display_description Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.
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record_details ils:CARL0000356400|Book|Books|1st ed.|English|Henry Holt,|2010.|x, 291 p. : ill. ; 25 cm.
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subject_facet Magic tricks, Neurosciences, Optical illusions
title_display Sleights of mind : what the neuroscience of magic reveals about our everyday deceptions
title_full Sleights of mind : what the neuroscience of magic reveals about our everyday deceptions / Stephen L. Macknik and Susana Martinez-Conde ; with Sandra Blakeslee
title_short Sleights of mind :
title_sub what the neuroscience of magic reveals about our everyday deceptions
topic_facet Magic tricks, Neurosciences, Optical illusions