Graduating Seniors! Keep your Public Library account past July 2018 and get a new Library Card delivered to your home. Go to My Account > Account Settings and update your contact information and holds pickup branch.

Rhyme pays: hip-hop and the marketing of cool

Book Cover
Average Rating
Publisher:
Films Media Group,
Pub. Date:
c2004, 2007.
Language:
English
Description
Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts.
Also in this Series
More Like This
Tagging
Tags:
No Tags, Be the first to tag this record!
Staff View

Grouping Information

Grouped Work ID cde73b9a-ef66-9e68-84b8-a2cbf3e638c9
Full title rhyme pays hip hop and the marketing of cool
Author canadian broadcasting
Grouping Category movie
Last Update 2018-03-26 23:11:02PM
Last Indexed 2018-05-25 00:54:09AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Joseph, Clifton, 1957-
author2-role Bowdens Media Intellience., Canadian Broadcasting Corporation., Films Media Group., Films for the Humanities & Sciences (Firm), Joseph, Clifton,1957-
author_display
available_at_school Hillsboro High
collection_school Movie
detailed_location_school Hillsboro High - Teen Movie
display_description Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts.
format_category_school Movies
format_school DVD
id cde73b9a-ef66-9e68-84b8-a2cbf3e638c9
item_details Classroom Video on Demand:100037478|100037478|Classroom Video on Demand|Online Classroom Video on Demand|||1|false|true|Classroom Video on Demand||http://cvod.infobase.com/PortalPlaylists.aspx?wID=277820&xtid=37478||Available Online||Classroom Video on Demand||, ils:CARL0000597924|A02047995|Hillsboro High - Teen Movie|DVD 658.8 RHY|||1|false|false|||||On Shelf||66435||, ils:CARL0000597924|A02048005|Hillsboro High - Teen Movie|DVD 658.8 RHY|||1|false|false|||||On Shelf||66435||
itype_school DVD
last_indexed 2018-05-25T05:54:09.617Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school DVD 658.8 RHY
owning_library_school Schools
owning_location_school Hillsboro High
publishDate 2004, 2007
record_details Classroom Video on Demand:100037478|eVideo|Movies||English|Films Media Group,|[2007], c2004.|1 streaming video file (58 min.) : sd., col., digital file., ils:CARL0000597924|DVD|Movies||English|Films Media Group,|c2004, 2007.|1 videodisc (58 min.) : sd., col. ; 4 3/4 in.
recordtype grouped_work
scoping_details_school ils:CARL0000597924|A02047995|On Shelf|On Shelf|false|true|true|false|false|true||||, ils:CARL0000597924|A02048005|On Shelf|On Shelf|false|true|true|false|false|true||||
subject_facet Branding (Marketing), Educational films, Hip-hop -- Economic aspects, Internet videos, Marketing -- Case studies, Marketing -- Management, Music -- 20th century -- History and criticism, Racism, Videorecording
title_display Rhyme pays Hip hop and the marketing of cool
title_full Rhyme pays [DVD videorecording] : Hip hop and the marketing of cool / presented by Films for the Humanities & Sciences, Rhyme pays [electronic resource (video)] : hip-hop and the marketing of cool / Canadian Broadcasting Corporation
title_short Rhyme pays
title_sub hip-hop and the marketing of cool
topic_facet Branding (Marketing), Economic aspects, Hip-hop, History and criticism, Management, Marketing, Music, Racism