Rhyme pays: hip-hop and the marketing of cool

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Description
Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts.
Also in This Series
More Like This
Tagging
Tags:
No Tags, Be the first to tag this record!
Staff View

Grouping Information

Grouped Work ID cde73b9a-ef66-9e68-84b8-a2cbf3e638c9
Grouping Title rhyme pays hip hop and the marketing of cool
Grouping Author canadian broadcasting
Grouping Category movie
Last Grouping Update 2018-03-26 23:11:02PM
Last Indexed 2018-11-14 01:52:14AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author2-role Canadian Broadcasting Corporation., Films Media Group., Films for the Humanities & Sciences (Firm)
author_display
display_description Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts.
id cde73b9a-ef66-9e68-84b8-a2cbf3e638c9
item_details Classroom Video on Demand:100037478|100037478|Classroom Video on Demand|Online Classroom Video on Demand|||1|false|true|Classroom Video on Demand||http://cvod.infobase.com/PortalPlaylists.aspx?wID=277820&xtid=37478||Available Online||Classroom Video on Demand||
last_indexed 2018-11-14T07:52:14.519Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
publishDate 2007
record_details Classroom Video on Demand:100037478|eVideo|Movies||English|Films Media Group,|[2007], c2004.|1 streaming video file (58 min.) : sd., col., digital file.
recordtype grouped_work
subject_facet Branding (Marketing), Educational films, Internet videos, Marketing -- Case studies, Marketing -- Management, Music -- 20th century -- History and criticism, Racism, Videorecording
title_display Rhyme pays hip-hop and the marketing of cool
title_full Rhyme pays [electronic resource (video)] : hip-hop and the marketing of cool / Canadian Broadcasting Corporation
title_short Rhyme pays
title_sub hip-hop and the marketing of cool
topic_facet Branding (Marketing), History and criticism, Management, Marketing, Music, Racism