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White bread: a social history of the store-bought loaf

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How did white bread, once an icon of American progress, become "white trash"? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like.   White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet pain au levain, he shows how efforts to champion "good food" reflect dreams of a better society--even as they reinforce stark social hierarchies.   In the early twentieth century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, "dirty" bakeries run by immigrants. Fortified with vitamins, this bread was considered the original "superfood" and even marketed as patriotic--while food reformers painted white bread as a symbol of all that was wrong with America.   The history of America's one-hundred-year-long love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat. Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat, and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the beliefs of early twentieth-century food experts and diet gurus, that getting people to eat a certain food could restore the nation's decaying physical, moral, and social fabric, will sound surprisingly familiar. Given that open disdain for "unhealthy" eaters and discrimination on the basis of eating habits grow increasingly acceptable, White Bread is a timely and important examination of what we talk about when we talk about food.
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9780807044674
9780807044681
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Grouping Information

Grouped Work ID bcfc890a-e7ba-52f9-dd5e-b8f3c5a2cd53
Grouping Title white bread a social history of the store bought loaf
Grouping Author bobrow strain aaron
Grouping Category book
Last Grouping Update 2018-07-17 22:54:22PM
Last Indexed 2018-07-17 23:32:51PM

Solr Details

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accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Bobrow-Strain, Aaron, 1969-
author_display Bobrow-Strain, Aaron
available_at_school Hillsboro High
collection_school Non-Fiction
detailed_location_school Hillsboro High - Teen Non-Fiction
display_description

What can the history of America's one-hundred-year love-hate relationship with sliced white bread tell us about contemporary efforts to change the way we eat? Fluffy industrial loaves are about as far from slow, local, and organic as you can get, but the story of social reformers, food experts, and diet gurus who believed that getting people to eat certain food could restore the nation's decaying physical, moral, and social fabric will sound very familiar. White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet pain au levain, he shows how efforts to champion "good food" reflect dreams of a better society--even as they reinforce stark social hierarchies.

In the early twentieth century, the factory-baked loaf heralded a new future, a world away from the hot, dusty, "dirty" bakeries run by immigrants. This bread, the original "superfood," was fortified with vitamins and marketed as patriotic. However, sixties counterculture made white bread an icon of all that was wrong with America. Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat. In a time when open disdain for "unhealthy" eaters and discrimination on the basis of eating habits grow increasingly acceptable, White Bread is a timely and important examination of what we talk about when we talk about food.

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last_indexed 2018-07-18T04:32:51.101Z
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literary_form Non Fiction
literary_form_full Essays, Non Fiction
local_callnumber_school 641.81 BOB
owning_library_school Schools
owning_location_school Hillsboro High
primary_isbn 9780807044674
publishDate 2012
record_details ils:CARL0000395567|Book|Books||English|Beacon Press,|c2012.|xi, 257 p. ; 24 cm., overdrive:ec07c6e6-a043-4528-8915-e85f25ec8215|eBook|eBook||English|Beacon Press|2012|
recordtype grouped_work
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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overdrive:ec07c6e6-a043-4528-8915-e85f25ec8215 -1 Available Online Available Online false true true false false false
subject_facet Bread -- Social aspects, Bread -- United States -- History, Bread industry -- United States -- History
title_display White bread : a social history of the store-bought loaf
title_full White Bread A Social History of the Store-Bought Loaf, White bread : a social history of the store-bought loaf / Aaron Bobrow-Strain
title_short White bread :
title_sub a social history of the store-bought loaf
topic_facet Bread, Bread industry, Cooking & Food, Essays, History, Nonfiction, Social aspects, Sociology