Just my type: a book about fonts

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Description
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type 's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany .
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ISBN:
9781592406524
9781452624518
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Grouped Work ID ac198ea9-180c-4dc1-a1ab-90ab3fc9470e
Grouping Title just my type a book about fonts
Grouping Author garfield simon
Grouping Category book
Last Grouping Update 2019-10-22 22:53:45PM
Last Indexed 2019-10-22 23:57:15PM

Solr Details

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display_description A romp through the history of fonts and the lives of the great typographers, revealing the extent to which fonts are not only shaped by but also define the world in which we live.
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ils:CARL0000378455 Book Books English Gotham Books, [2011] 356 p. : ill. ; 22 cm.
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subject_facet Graphic design (Typography)
Type and type-founding
Type and type-founding -- History
Type and type-founding -- Psychological aspects
Type and type-founding -- Social aspects
Typographers -- Biography
title_display Just my type : a book about fonts
title_full Just My Type A Book About Fonts
Just my type : a book about fonts / Simon Garfield
title_short Just my type :
title_sub a book about fonts
topic_facet Art
Graphic design (Typography)
History
Nonfiction
Psychological aspects
Reference
Social aspects
Type and type-founding
Typographers