Get curbside service details on our blog.

Book drops are open at all locations except Edmondson Pike.

Citizen Coke: the making of Coca-Cola capitalism

Book Cover
Average Rating
Publisher:
W.W. Norton & Company,
Pub. Date:
[2015]
Edition:
First edition.
Language:
English
Description
An absorbing history of how Coke's insatiable thirst for natural resources shaped the company and reshaped the globe. How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke's success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism.

In this new history Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Its growth was driven by shrewd leaders such as Asa Candler, who scaled an Atlanta soda-fountain operation into a national empire, and "boss" Robert Woodruff, who nurtured partnerships with companies like Hershey and Monsanto. These men, and the company they helped build, were seen as responsible citizens, bringing jobs and development to every corner of the globe. But as Elmore shows, Coke was usually getting the sweet end of the deal.

It continues to do so. Alongside Coke's recent public investments in water purification infrastructure, especially in Africa, it has also built--less publicly--a rash of bottling plants in dangerously arid regions. Looking past its message of corporate citizenship, Elmore finds a strategy of relentless growth.

The costs shed by Coke have fallen on the public at large. Its annual use of many billions of gallons of water has strained an increasingly scarce global resource. Its copious servings of high-fructose corn syrup have threatened public health. Citizen Coke became a giant in a world of abundance. In a world of scarcity it is a strain on resources and all who depend on them.

Also in This Series
More Like This
More Details
ISBN:
9780393241129
Reviews from GoodReads
Loading GoodReads Reviews.
Tagging
Tags:

No Tags, Be the first to tag this record!


Staff View

Grouping Information

Grouped Work ID 8caf87a4-bf3f-5eee-6e16-2492f4938406
Grouping Title citizen coke the making of coca cola capitalism
Grouping Author elmore bartow j
Grouping Category book
Last Grouping Update 2020-08-27 23:53:29PM
Last Indexed 2020-10-24 01:09:58AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Elmore, Bartow J.
author_display Elmore, Bartow J
available_at_school Antioch High
Glencliff High
Hillwood High
Hunter's Lane High
McGavock High
Whites Creek High
collection_school Non-Fiction
detailed_location_school Antioch High - Teen Non-Fiction
Glencliff High - Teen Non-Fiction
Hillwood High - Teen Non-Fiction
Hunter's Lane High - Teen Non-Fiction
McGavock High - Teen Non-Fiction
Whites Creek High - Teen Non-Fiction
display_description
format_category_school Books
format_school Book
id 8caf87a4-bf3f-5eee-6e16-2492f4938406
isbn 9780393241129
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:CARL0000655518 QQ00189588 Hunter's Lane High - Teen Non-Fiction 338.76 ELM 1 false false On Shelf 6A452
ils:CARL0000655518 QQ00188891 McGavock High - Teen Non-Fiction 338.76 ELM 1 false false On Shelf 6D532
ils:CARL0000655518 QQ00188324 Glencliff High - Teen Non-Fiction 338.76 ELM 1 false false On Shelf 64325
ils:CARL0000655518 QQ00188434 Whites Creek High - Teen Non-Fiction 338.76 ELM 1 false false On Shelf 6I787
ils:CARL0000655518 QQ00188280 Antioch High - Teen Non-Fiction 338.76 ELM 1 false false On Shelf 60110
ils:CARL0000655518 QQ00190366 Hillwood High - Teen Non-Fiction 338.76 ELM 1 false false On Shelf 67440
itype_school Book
last_indexed 2020-10-24T06:09:58.568Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 338.76 ELM
owning_library_school Schools
owning_location_school Antioch High
Glencliff High
Hillwood High
Hunter's Lane High
McGavock High
Whites Creek High
primary_isbn 9780393241129
publishDate 2015
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:CARL0000655518 Book Books First edition. English W.W. Norton & Company, [2015] 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
recordtype grouped_work
scoping_details_school
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000655518 QQ00189588 On Shelf On Shelf false true true false false true
ils:CARL0000655518 QQ00188891 On Shelf On Shelf false true true false false true
ils:CARL0000655518 QQ00188324 On Shelf On Shelf false true true false false true
ils:CARL0000655518 QQ00188434 On Shelf On Shelf false true true false false true
ils:CARL0000655518 QQ00188280 On Shelf On Shelf false true true false false true
ils:CARL0000655518 QQ00190366 On Shelf On Shelf false true true false false true
subject_facet Coca-Cola Company
Soft drink industry -- United States
title_display Citizen Coke : the making of Coca-Cola capitalism
title_full Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore
title_short Citizen Coke :
title_sub the making of Coca-Cola capitalism
topic_facet Soft drink industry