Citizen Coke: the making of Coca-Cola capitalism

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.

Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.

But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

Also in This Series
More Like This
More Details
ISBN:
9780393241129
9781982401955
Reviews from GoodReads
Loading GoodReads Reviews.
Tagging
Tags:
No Tags, Be the first to tag this record!
Staff View

Grouping Information

Grouped Work ID 8caf87a4-bf3f-5eee-6e16-2492f4938406
Grouping Title citizen coke the making of coca cola capitalism
Grouping Author elmore bartow j
Grouping Category book
Last Grouping Update 2019-06-15 19:35:02PM
Last Indexed 2019-06-15 00:16:28AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Hughes, William, 1957-
author Elmore, Bartow J.
author2-role Hughes, William,1957-narrator., hoopla digital.
author_display Elmore, Bartow J
available_at_school Antioch High, Glencliff High, Hillwood High, Hunter's Lane High, McGavock High, Pearl-Cohn High, Whites Creek High
collection_school Non-Fiction
detailed_location_school Antioch High - Teen Non-Fiction, Glencliff High - Teen Non-Fiction, Hillwood High - Teen Non-Fiction, Hunter's Lane High - Teen Non-Fiction, McGavock High - Teen Non-Fiction, Pearl-Cohn High - Teen Non-Fiction, Whites Creek High - Teen Non-Fiction
display_description Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.
format_category_school Audio Books, Books, eBook
format_school Book, eAudiobook
id 8caf87a4-bf3f-5eee-6e16-2492f4938406
isbn 9780393241129, 9781982401955
item_details hoopla:MWT11219808||Online Hoopla Collection|Online Hoopla|eAudiobook|Audio Books|1|false|true|Hoopla||https://www.hoopladigital.com/title/11219808||Available Online||||, ils:CARL0000655518|QQ00188280|Antioch High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||60110||, ils:CARL0000655518|QQ00188324|Glencliff High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||64325||, ils:CARL0000655518|QQ00188434|Whites Creek High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||6I787||, ils:CARL0000655518|QQ00188891|McGavock High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||6D532||, ils:CARL0000655518|QQ00189588|Hunter's Lane High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||6A452||, ils:CARL0000655518|QQ00190256|Pearl-Cohn High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||6G632||, ils:CARL0000655518|QQ00190366|Hillwood High - Teen Non-Fiction|338.76 ELM|||1|false|false|||||On Shelf||67440||
itype_school , Book
last_indexed 2019-06-15T05:16:28.704Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 338.76 ELM
owning_library_school Schools
owning_location_school Antioch High, Glencliff High, Hillwood High, Hunter's Lane High, McGavock High, Pearl-Cohn High, Whites Creek High
primary_isbn 9780393241129
publishDate 2014, 2015
record_details hoopla:MWT11219808|eAudiobook|Audio Books|Unabridged.|English|Blackstone Audio, Inc.,|2014.|1 online resource (1 audio file (11hr., 22 min.)) : digital., ils:CARL0000655518|Book|Books|First edition.|English|W.W. Norton & Company,|[2015]|416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
recordtype grouped_work
scoping_details_school
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000655518 QQ00188891 On Shelf On Shelf false true false false false true
ils:CARL0000655518 QQ00189588 On Shelf On Shelf false true false false false true
ils:CARL0000655518 QQ00190366 On Shelf On Shelf false true false false false true
ils:CARL0000655518 QQ00188280 On Shelf On Shelf false true false false false true
ils:CARL0000655518 QQ00188434 On Shelf On Shelf false true false false false true
ils:CARL0000655518 QQ00188324 On Shelf On Shelf false true false false false true
ils:CARL0000655518 QQ00190256 On Shelf On Shelf false true false false false true
hoopla:MWT11219808 Available Online Available Online false true false false false false
subject_facet Coca-Cola Company, Social responsibility of business, Soft drink industry -- United States, Sustainable development
title_display Citizen Coke : the making of Coca-Cola capitalism
title_full Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore, Citizen Coke : the making of Coca-Cola capitalism [electronic resource] / Bartow J. Elmore
title_short Citizen Coke :
title_sub the making of Coca-Cola capitalism
topic_facet Social responsibility of business, Soft drink industry, Sustainable development