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Citizen Coke: the making of Coca-Cola capitalism

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Publisher:
W.W. Norton & Company,
Pub. Date:
[2015]
Edition:
First edition.
Language:
English
Description
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.
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ISBN:
9780393241129
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Grouping Information

Grouped Work ID 8caf87a4-bf3f-5eee-6e16-2492f4938406
Grouping Title citizen coke the making of coca cola capitalism
Grouping Author elmore bartow j
Grouping Category book
Last Grouping Update 2018-04-12 23:21:30PM
Last Indexed 2018-07-16 00:01:33AM

Solr Details

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author Elmore, Bartow J.
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primary_isbn 9780393241129
publishDate 2015
record_details ils:CARL0000655518|Book|Books|First edition.|English|W.W. Norton & Company,|[2015]|416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
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subject_facet Coca-Cola Company, Soft drink industry -- United States
title_display Citizen Coke : the making of Coca-Cola capitalism
title_full Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore
title_short Citizen Coke :
title_sub the making of Coca-Cola capitalism
topic_facet Soft drink industry