How McGruff and the crying Indian changed America: a history of iconic Ad Council campaigns

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns nbsp;details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog,nbsp; How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Also in This Series
More Like This
More Details
ISBN:
9781588343932
9781588343949
Reviews from GoodReads
Loading GoodReads Reviews.
Tagging
Tags:
No Tags, Be the first to tag this record!
Staff View

Grouping Information

Grouped Work ID 843cd2ea-a8d9-2cbd-ccdf-bf95d111ed46
Grouping Title how mcgruff and the crying indian changed america a history of iconic ad council campaigns
Grouping Author melillo wendy
Grouping Category book
Last Grouping Update 2018-11-15 22:45:21PM
Last Indexed 2018-11-15 23:12:26PM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Melillo, Wendy.
author_display Melillo, Wendy
available_at_school Hillsboro High
collection_school Non-Fiction
detailed_location_school Hillsboro High - Teen Non-Fiction
display_description

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

format_category_school Books, eBook
format_school Book, eBook
id 843cd2ea-a8d9-2cbd-ccdf-bf95d111ed46
isbn 9781588343932, 9781588343949
item_details ils:CARL0000418816|35192044580664|Main Library - Adult Non-Fiction|659.19 M522h|||1|false|false|||||On Shelf||MN||, ils:CARL0000418816|FF00069963|Hillsboro High - Teen Non-Fiction|659.19 MEL|||1|false|false|||||On Shelf||66435||, overdrive:086004bc-cd2e-4883-8854-d9e073fda374|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online||||
itype_school , Book
last_indexed 2018-11-16T05:12:26.717Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 659.19 MEL
owning_library_school Schools
owning_location_school Hillsboro High
primary_isbn 9781588343932
publishDate 2013
record_details ils:CARL0000418816|Book|Books||English|Smithsonian Books,|[2013]|226 pages : illustrations ; 24 cm., overdrive:086004bc-cd2e-4883-8854-d9e073fda374|eBook|eBook||English|Smithsonian|2013|
recordtype grouped_work
scoping_details_school
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:086004bc-cd2e-4883-8854-d9e073fda374 -1 Available Online Available Online false true true false false false
ils:CARL0000418816 35192044580664 On Shelf On Shelf false true true false false false
ils:CARL0000418816 FF00069963 On Shelf On Shelf false true true false false true
subject_facet Advertising Council -- History, Advertising, Public service -- United States -- History
title_display How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns
title_full How McGruff and the Crying Indian Changed America A History of Iconic Ad Council Campaigns, How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns / Wendy Melillo
title_short How McGruff and the crying Indian changed America :
title_sub a history of iconic Ad Council campaigns
topic_facet Advertising, Public service, Business, History, Nonfiction, Performing Arts, Sociology