Act like it's your business: branding and marketing strategies for actors

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Average Rating
Publisher:
The Scarecrow Press, Inc.,
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
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ISBN:
9780810891586
9780810891593
9780810891609
081089159
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Grouping Information

Grouped Work ID 768011a6-6ad0-6f27-0a69-deb46ec0e512
Grouping Title act like it s your business branding and marketing strategies for actors
Grouping Author flom jonathan
Grouping Category book
Last Grouping Update 2017-12-19 00:14:20AM
Last Indexed 2018-09-19 01:24:54AM

Solr Details

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author Flom, Jonathan, 1977-
author_display Flom, Jonathan
available_at_school Nashville School of the Arts
collection_school Non-Fiction
detailed_location_school Nashville School of the Arts - Teen Non-Fiction
display_description Offers actors practical advice for promoting themselves using branding and marketing strategies. Discusses choosing attire, arranging headshots, creating resumes and business cards, and networking. Also covers finances, contracts, agents, and auditions.
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primary_isbn 9780810891586
publishDate 2013, 2016
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subject_facet Acting -- Vocational guidance, Electronic books
title_display Act like it's your business : branding and marketing strategies for actors
title_full Act like it's your business : branding and marketing strategies for actors / Jonathan Flom
title_short Act like it's your business :
title_sub branding and marketing strategies for actors
topic_facet Acting, Vocational guidance