Act like it's your business: branding and marketing strategies for actors

Book Cover
Average Rating
The Scarecrow Press, Inc.,
Pub. Date:
Varies, see individual formats and editions
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
Also in This Series
More Like This
More Details
Reviews from GoodReads
Loading GoodReads Reviews.

No Tags, Be the first to tag this record!

Staff View

Grouping Information

Grouped Work ID 768011a6-6ad0-6f27-0a69-deb46ec0e512
Grouping Title act like it s your business branding and marketing strategies for actors
Grouping Author flom jonathan
Grouping Category book
Last Grouping Update 2018-12-21 23:35:11PM
Last Indexed 2020-08-09 01:14:40AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Flom, Jonathan, 1977-
author_display Flom, Jonathan
available_at_school Nashville School of the Arts
collection_school Non-Fiction
detailed_location_school Nashville School of the Arts - Teen Non-Fiction
display_description Offers actors practical advice for promoting themselves using branding and marketing strategies. Discusses choosing attire, arranging headshots, creating resumes and business cards, and networking. Also covers finances, contracts, agents, and auditions.
format_category_school Books
format_school Book
id 768011a6-6ad0-6f27-0a69-deb46ec0e512
isbn 081089159
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
MackinVIA:MLM03304829 MLM03304829 MackinVIA Online MackinVIA eBook eBook 1 false true MackinVIA Available Online MackinVIA
ils:CARL0000655744 QQ00190221 Nashville School of the Arts - Teen Non-Fiction 792.02 FLO 1 false false On Shelf 62242
last_indexed 2020-08-09T06:14:40.857Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 792.02 FLO
owning_library_school Schools
owning_location_school Nashville School of the Arts
primary_isbn 9780810891586
publishDate 2013
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
MackinVIA:MLM03304829 eBook eBook English The Scarecrow Press, Inc., [2016] 1 online resource (xv, 247 pages) : illustrations
ils:CARL0000655744 Book Books English The Scarecrow Press, Inc., 2013. xv, 247 pages : illustrations ; 24 cm
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
MackinVIA:MLM03304829 MLM03304829 Available Online Available Online false true false false false false
ils:CARL0000655744 QQ00190221 On Shelf On Shelf false true false false false true
subject_facet Acting -- Vocational guidance
Electronic books
title_display Act like it's your business : branding and marketing strategies for actors
title_full Act like it's your business : branding and marketing strategies for actors / Jonathan Flom
title_short Act like it's your business :
title_sub branding and marketing strategies for actors
topic_facet Acting
Vocational guidance