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Super Mario: how Nintendo conquered America

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The story of Nintendo's rise and the beloved icon who made it possible

Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about

-Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable;

-Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and

-The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.

Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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Grouping Information

Grouped Work ID 65624a2c-0ad4-8142-cbfa-c555216700c1
Grouping Title super mario how nintendo conquered america
Grouping Author ryan jeff
Grouping Category book
Last Grouping Update 2020-07-14 22:45:01PM
Last Indexed 2020-07-14 04:46:02AM

Solr Details

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author Ryan, Jeff, 1976-
author_display Ryan, Jeff
available_at_school Hume-Fogg Magnet High
collection_school Non-Fiction
detailed_location_school Hume-Fogg High Magnet - Teen Non-Fiction
display_description Documents the rise of the popular video-game icon as well as the company that created it, offering insight into its creation by an eccentric developer who was regarded as expendable, the Hollywood and courtroom dramas triggered by the character's success, and Nintendo's unconventional marketing campaign.
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id 65624a2c-0ad4-8142-cbfa-c555216700c1
isbn 9781101517635
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owning_library_school Schools
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primary_isbn 9781591844051
publishDate 2011
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overdrive:85e0e50e-598f-4cf7-90c3-d3b7d6c7076c eAudiobook Audio Books English Blackstone Publishing 2011
ils:CARL0000606194 Book Books English Portfolio/Penguin, 2011. ix, 292 p. ; 24 cm.
overdrive:4786354f-cb89-402b-95ae-c7770b2d26a9 eBook eBook English Penguin Publishing Group 2011
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subject_facet Nintendo video games
Nintendō Kabushiki Kaisha
Video games industry -- United States
title_display Super Mario : how Nintendo conquered America
title_full Super Mario : how Nintendo conquered America / Jeff Ryan
Super Mario How Nintendo Conquered America
title_short Super Mario :
title_sub how Nintendo conquered America
topic_facet Business
Computer Technology
Nintendo video games
Video games industry