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Buying in: the secret dialogue between what we buy and who we are

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Language:
English
Description
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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ISBN:
9781400063918
9780792755715
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Grouped Work ID 629ba434-8e20-aa2e-e293-2fe8add54c48
Full title buying in the secret dialogue between what we buy and who we are
Author walker rob
Grouping Category book
Last Update 2018-05-26 16:42:38PM
Last Indexed 2018-05-26 16:46:52PM

Solr Details

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author Walker, Rob, 1968-
author_display Walker, Rob
available_at_school Overton High
collection_school Non-Fiction
detailed_location_school Overton High - Teen Non-Fiction
display_description Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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owning_library_school Schools
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primary_isbn 9781400063918
publishDate 2008
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subject_facet Brand name products -- United States, Branding (Marketing) -- United States
title_display Buying in : the secret dialogue between what we buy and who we are
title_full Buying In The Secret Dialogue Between What We Buy and Who We Are, Buying in : the secret dialogue between what we buy and who we are / Rob Walker
title_short Buying in :
title_sub the secret dialogue between what we buy and who we are
topic_facet Brand name products, Branding (Marketing), Business, Nonfiction