The tipping point: [how little things can make a big difference]

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Publisher:
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Pub. Date:
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Language:
English
Reading Level:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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ISBN:
9780316346627
9780316316965
9781600240058
9780316144797
9781602525955
9781594831713
Reading Level:
UG
Level 9.1, 15 Points
Lexile measure:
1160L
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Grouping Information

Grouped Work ID 5954c9cd-f7c8-14c8-5b51-c9b2d29c941b
Grouping Title tipping point how little things can make a big difference
Grouping Author gladwell malcolm
Grouping Category book
Last Grouping Update 2019-10-21 12:18:30PM
Last Indexed 2019-10-21 12:19:31PM

Solr Details

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display_description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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9781602525955
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subject_facet Audiobooks
Causation
Contagion (Social psychology)
Context effects (Psychology)
Social change
Social psychology
title_display The tipping point : how little things can make a big difference
title_full The Tipping Point How Little Things Can Make a Big Difference
The tipping point : how little things can make a big difference / Malcolm Gladwell
The tipping point [sound recording] : [how little things can make a big difference] / Malcolm Gladwell
The tipping point [sound recording] : how little things can make a big difference / Malcolm Gladwell
title_short The tipping point :
title_sub [how little things can make a big difference]
topic_facet Audiobooks
Business
Causation
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Social change
Social psychology
Sociology