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The tipping point: how little things can make a big difference

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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Reading Level:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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ISBN:
9780316346627
9780316316965
9780316144797
9781594831713
Reading Level:
UG
Level 9.1, 15 Points
Lexile measure:
1160L
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Grouping Information

Grouped Work ID 5954c9cd-f7c8-14c8-5b51-c9b2d29c941b
Grouping Title tipping point how little things can make a big difference
Grouping Author gladwell malcolm
Grouping Category book
Last Grouping Update 2020-10-20 05:01:30AM
Last Indexed 2020-10-20 05:05:48AM

Solr Details

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display_description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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subject_facet Causation
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
title_display The tipping point : how little things can make a big difference
title_full The Tipping Point How Little Things Can Make a Big Difference
The tipping point : how little things can make a big difference / Malcolm Gladwell
title_short The tipping point :
title_sub how little things can make a big difference
topic_facet Business
Causation
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Social psychology
Sociology