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The four P's: Marketing Strategies

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Average Rating
Publisher:
Films Media Group,
Pub. Date:
c2010.
Language:
English
Description
Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.
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Grouping Information

Grouped Work ID 57dcde44-5611-937d-c01f-5b4f448e46a6
Full title four p s marketing strategies
Author films for the humanities sciences
Grouping Category movie
Last Update 2018-03-26 23:11:02PM
Last Indexed 2018-05-23 00:46:20AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Pearce, Mark., Wahr, Michael.
author2-role Films Media Group., Films for the Humanities & Sciences (Firm), Films for the Humanities & Sciences (Firm)., Pearce, Mark., Video Education Australasia., Wahr, Michael.
author_display
available_at_school Hillsboro High
collection_school Movie
detailed_location_school Hillsboro High - Teen Movie
display_description Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.
format_category_school Movies
format_school DVD
id 57dcde44-5611-937d-c01f-5b4f448e46a6
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last_indexed 2018-05-23T05:46:20.326Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school DVD 658 FOU
owning_library_school Schools
owning_location_school Hillsboro High
publishDate 2010
record_details Classroom Video on Demand:100041111|eVideo|Movies||English|Films Media Group,|[2010], c2009.|1 streaming video file (28 min.) : sd., col., digital file., ils:CARL0000597927|DVD|Movies||English|Films Media Group,|c2010.|1 videodisc (ca. 25 min.) : sd., col. ; 4 3/4 in.
recordtype grouped_work
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subject_facet Advertising -- Study and teaching, Advertising campaigns, Branding (Marketing), Documentary films, Educational films, Entrepreneurship, Export marketing, Internet videos, Marketing, Marketing -- Management, Marketing -- Study and teaching, Marketing -- Vocational guidance, Place marketing -- Study and teaching, Pricing -- Study and teaching, Product life cycle -- Study and teaching, Selling -- Vocational guidance, Service industries -- Vocational guidance, Video recordings for people with visual disabilities, Video recordings for the hearing impaired, Videorecording
title_display The four P's marketing strategies
title_full The Four P's [electronic resource (video)] : Marketing Strategies / Video Education Australasia, The four P's [DVD videorecording] : marketing strategies / producer, Mark Pearce
title_short The four P's
title_sub Marketing Strategies
topic_facet Advertising, Advertising campaigns, Branding (Marketing), Entrepreneurship, Export marketing, Management, Marketing, Place marketing, Pricing, Product life cycle, Selling, Service industries, Study and teaching, Vocational guidance