The Four P's: Marketing Strategies

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Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.
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Grouped Work ID 57dcde44-5611-937d-c01f-5b4f448e46a6
Grouping Title four p s marketing strategies
Grouping Author films for the humanities sciences
Grouping Category movie
Last Grouping Update 2018-03-26 23:11:02PM
Last Indexed 2018-09-19 01:23:44AM

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accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author2-role Films Media Group., Films for the Humanities & Sciences (Firm), Video Education Australasia.
author_display
display_description Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.
id 57dcde44-5611-937d-c01f-5b4f448e46a6
item_details Classroom Video on Demand:100041111|100041111|Classroom Video on Demand|Online Classroom Video on Demand|||1|false|true|Classroom Video on Demand||http://cvod.infobase.com/PortalPlaylists.aspx?wID=277820&xtid=41111||Available Online||Classroom Video on Demand||
last_indexed 2018-09-19T06:23:44.512Z
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literary_form Non Fiction
literary_form_full Non Fiction
publishDate 2010
record_details Classroom Video on Demand:100041111|eVideo|Movies||English|Films Media Group,|[2010], c2009.|1 streaming video file (28 min.) : sd., col., digital file.
recordtype grouped_work
subject_facet Advertising campaigns, Branding (Marketing), Educational films, Entrepreneurship, Export marketing, Internet videos, Marketing, Marketing -- Management, Marketing -- Vocational guidance, Selling -- Vocational guidance, Service industries -- Vocational guidance, Videorecording
title_display The Four P's Marketing Strategies
title_full The Four P's [electronic resource (video)] : Marketing Strategies / Video Education Australasia
title_short The Four P's
title_sub Marketing Strategies
topic_facet Advertising campaigns, Branding (Marketing), Entrepreneurship, Export marketing, Management, Marketing, Selling, Service industries, Vocational guidance