Samsung: the business behind the technology

Book Cover
Average Rating
Series:
Publisher:
Lerner Publications,
Pub. Date:
[2016]
Language:
English
Reading Level:
IL: MG - BL: 7.3 - AR Pts: 1
Lexile measure:
1150L
Description

Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers: ● Some of the key players driving Samsung's meteoric rise. ● How the company consistently stays on the cutting edge of technological innovation. ● The marketing and public relations strategies that have built Samsung into the powerful brand it is today. From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.

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ISBN:
9781512405910
Reading Level:
MG
Level 7.3, 1 Points
Lexile measure:
1150L
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Grouping Information

Grouped Work ID 547fe141-aa1e-470b-d770-f1399d54b8bf
Grouping Title samsung the business behind the technology
Grouping Author senker cath
Grouping Category book
Last Grouping Update 2017-12-19 00:15:34AM
Last Indexed 2018-09-24 00:36:01AM

Solr Details

accelerated_reader_interest_level MG
accelerated_reader_point_value 1
accelerated_reader_reading_level 7.3
author Senker, Cath,
author_display Senker, Cath
available_at_school Joelton Middle
collection_school Non-Fiction
detailed_location_school Joelton Middle - Teen Non-Fiction
display_description Highlights the rise of Samsung, the development of its brand, and its competitors, challenges, sponsorship, and future. Includes a glossary, resources for further information, and color photographs.
format_category_school Books
format_school Book
id 547fe141-aa1e-470b-d770-f1399d54b8bf
isbn 9781512405910
item_details ils:CARL0000680626|MK10175657|Joelton Middle - Teen Non-Fiction|338.7 SEN|||1|false|false|||||On Shelf||4G470||
itype_school Book
last_indexed 2018-09-24T05:36:01.483Z
lexile_score 1150
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 338.7 SEN
owning_library_school Schools
owning_location_school Joelton Middle
primary_isbn 9781512405910
publishDate 2016
record_details ils:CARL0000680626|Book|Books||English|Lerner Publications,|[2016]|32 pages : color illustrations ; 28 cm.
recordtype grouped_work
scoping_details_school
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000680626 MK10175657 On Shelf On Shelf false true true false false true
series Big brands
series_with_volume Big brands|
subject_facet Electronic industries -- Korea (South) -- History, Samsong Chonja
title_display Samsung : the business behind the technology
title_full Samsung : the business behind the technology / by Cath Senker
title_short Samsung :
title_sub the business behind the technology
topic_facet Electronic industries, History