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Presidential races: campaigning for the White House

Book Cover
Average Rating
Publisher:
Twenty-First Century Books,
Pub. Date:
c2012.
Edition:
Rev. ed.
Language:
English
Description

American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first president--George Washington--didn't even run for office. He was chosen by a group of electors in 1789. More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competition--and the American voter--in vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging. Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.

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ISBN:
9780761373957
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Grouping Information

Grouped Work ID 4eaeb8fc-665c-aa4a-a358-e31800b7ac07
Full title presidential races campaigning for the white house
Author morris lipsman arlene
Grouping Category book
Last Update 2018-05-15 06:34:22AM
Last Indexed 2018-05-24 00:24:53AM

Solr Details

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author Morris-Lipsman, Arlene.
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display_description An exploration of the history of presidential campaigning that discusses changes in strategies, significant races and confrontations, the effects and implementation of technology, and more.
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primary_isbn 9780761373957
publishDate 2012
record_details ils:CARL0000600635|Book|Books|Rev. ed.|English|Twenty-First Century Books,|c2012.|112 p. : ill. ; 23 cm.
recordtype grouped_work
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series People's history
series_with_volume People's history|
subject_facet Political campaigns -- United States. -- History, Presidential candidates -- United States. -- History, Presidents -- United States -- Election -- History, United States -- Politics and government
title_display Presidential races : campaigning for the White House
title_full Presidential races : campaigning for the White House / Arlene Morris-Lipsman
title_short Presidential races :
title_sub campaigning for the White House
topic_facet Election, History, Political campaigns, Politics and government, Presidential candidates, Presidents