Presidential races: campaigning for the White House

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Publisher:
Twenty-First Century Books,
Pub. Date:
c2012.
Edition:
Rev. ed.
Language:
English
Description

American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first president--George Washington--didn't even run for office. He was chosen by a group of electors in 1789. More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competition--and the American voter--in vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging. Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.

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ISBN:
9780761373957
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Grouping Information

Grouped Work ID 4eaeb8fc-665c-aa4a-a358-e31800b7ac07
Grouping Title presidential races campaigning for the white house
Grouping Author morris lipsman arlene
Grouping Category book
Last Grouping Update 2019-08-02 23:19:03PM
Last Indexed 2019-10-22 00:34:50AM

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publishDate 2012
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ils:CARL0000600635 Book Books Rev. ed. English Twenty-First Century Books, c2012. 112 p. : ill. ; 23 cm.
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series People's history
series_with_volume People's history|
subject_facet Political campaigns -- United States. -- History
Presidential candidates -- United States. -- History
Presidents -- United States -- Election -- History
United States -- Politics and government
title_display Presidential races : campaigning for the White House
title_full Presidential races : campaigning for the White House / Arlene Morris-Lipsman
title_short Presidential races :
title_sub campaigning for the White House
topic_facet Election
History
Political campaigns
Politics and government
Presidential candidates
Presidents