McDonald's: the business behind the Golden Arches

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Average Rating
Series:
Publisher:
Lerner Publications,
Pub. Date:
[2016]
Language:
English
Lexile measure:
1170L
Description

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products--from the Big Mac to the Happy Meal--came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

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ISBN:
9781512405903
Lexile measure:
1170L
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Grouping Information

Grouped Work ID 4956cbf0-a5b5-dd25-d79b-80a4c0383cf4
Grouping Title mcdonald s the business behind the golden arches
Grouping Author senker cath
Grouping Category book
Last Grouping Update 2017-12-19 00:15:17AM
Last Indexed 2020-01-19 00:41:07AM

Solr Details

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author Senker, Cath,
author_display Senker, Cath
available_at_school Joelton Middle
collection_school Non-Fiction
detailed_location_school Joelton Middle - Teen Non-Fiction
display_description "How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."--
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isbn 9781512405903
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last_indexed 2020-01-19T06:41:07.96Z
lexile_score 1170
literary_form Non Fiction
literary_form_full Non Fiction
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owning_location_school Joelton Middle
primary_isbn 9781512405903
publishDate 2016
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:CARL0000675290 Book Books English Lerner Publications, [2016] 32 pages : illustrations ; 28 cm.
recordtype grouped_work
scoping_details_school
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000675290 V00074978 On Shelf On Shelf false true false false false true
series Big brands
series_with_volume Big brands|
subject_facet Convenience foods
Fast food restaurants
Kroc, Ray, -- 1902-1984
McDonald's Corporation
title_display McDonald's : the business behind the Golden Arches
title_full McDonald's : the business behind the Golden Arches / by Cath Senker
title_short McDonald's :
title_sub the business behind the Golden Arches
topic_facet Convenience foods
Fast food restaurants
Kroc, Ray