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McDonald's: the business behind the Golden Arches

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Lerner Publications,
Pub. Date:
Reading Level:
IL: MG - BL: 7.2 - AR Pts: 1
Lexile measure:

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products--from the Big Mac to the Happy Meal--came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

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Grouping Information

Grouped Work ID 4956cbf0-a5b5-dd25-d79b-80a4c0383cf4
Grouping Title mcdonald s the business behind the golden arches
Grouping Author senker cath
Grouping Category book
Last Grouping Update 2017-12-19 00:15:17AM
Last Indexed 2019-08-20 00:22:20AM

Solr Details

accelerated_reader_interest_level MG
accelerated_reader_point_value 1
accelerated_reader_reading_level 7.2
author Senker, Cath,
author_display Senker, Cath
available_at_school Joelton Middle
collection_school Non-Fiction
detailed_location_school Joelton Middle - Teen Non-Fiction
display_description "How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."--
format_category_school Books
format_school Book
id 4956cbf0-a5b5-dd25-d79b-80a4c0383cf4
isbn 9781512405903
item_details ils:CARL0000675290|V00074978|Joelton Middle - Teen Non-Fiction|338.7 SEN|||1|false|false|||||On Shelf||4G470||
itype_school Book
last_indexed 2019-08-20T05:22:20.115Z
lexile_score 1170
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 338.7 SEN
owning_library_school Schools
owning_location_school Joelton Middle
primary_isbn 9781512405903
publishDate 2016
record_details ils:CARL0000675290|Book|Books||English|Lerner Publications,|[2016]|32 pages : illustrations ; 28 cm.
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000675290 V00074978 On Shelf On Shelf false true false false false true
series Big brands
series_with_volume Big brands|
subject_facet Convenience foods, Fast food restaurants, Kroc, Ray, -- 1902-1984, McDonald's Corporation
title_display McDonald's : the business behind the Golden Arches
title_full McDonald's : the business behind the Golden Arches / by Cath Senker
title_short McDonald's :
title_sub the business behind the Golden Arches
topic_facet Convenience foods, Fast food restaurants, Kroc, Ray