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Thank you for arguing: what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

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Publisher:
Varies, see individual formats and editions
Pub. Date:
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Language:
English
Description
For when you really have to get your point across...              Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.   The time-tested secrets this book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges--including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. *Expanded and Revised: Including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies--and an "Argument Lab" section to put your new skills to the test.*
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ISBN:
9780307341440
9780804189934
9781452627656
9780385347754
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Grouping Information

Grouped Work ID 3077a903-690e-d055-828d-4c1fbafea268
Full title thank you for arguing what aristotle lincoln and homer simpson can teach us about the art of persuas
Author heinrichs jay
Grouping Category book
Last Update 2018-05-27 23:11:12PM
Last Indexed 2018-05-27 00:38:42AM

Solr Details

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author Jay Heinrichs
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collection_school Non-Fiction
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display_description Offers advice on developing the art of persuasion and how it can be used to benefit both personal and professional decisions.
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primary_isbn 9780307341440
publishDate 2007, 2012, 2013, 2017
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subject_facet Debates and debating, Persuasion (Rhetoric)
title_display Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
title_full Thank You for Arguing What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion, Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs
title_short Thank you for arguing :
title_sub what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
topic_facet Debates and debating, Education, Nonfiction, Persuasion (Rhetoric)