Thank you for arguing: what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion

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Description
A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
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ISBN:
9780307341440
9780385347754
9780804189934
9781452627656
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Grouping Information

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Grouping Title thank you for arguing what aristotle lincoln and homer simpson can teach us about the art of persuas
Grouping Author heinrichs jay
Grouping Category book
Last Grouping Update 2019-10-21 22:44:42PM
Last Indexed 2019-10-22 00:28:43AM

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display_description Offers advice on developing the art of persuasion and how it can be used to benefit both personal and professional decisions.
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subject_facet Debates and debating
Persuasion (Rhetoric)
title_display Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
title_full Thank You for Arguing What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs
title_short Thank you for arguing :
title_sub what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
topic_facet Debates and debating
Education
Nonfiction
Persuasion (Rhetoric)