Identify and evaluate advertising

Book Cover
Average Rating
Series:
Publisher:
Lerner Publications,
Pub. Date:
[2015]
Language:
English
Reading Level:
IL: MG - BL: 6 - AR Pts: 1
Lexile measure:
890L
Description

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

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ISBN:
9781467775809
Reading Level:
MG
Level 6, 1 Points
Lexile measure:
890L
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Grouping Information

Grouped Work ID 2adab23a-a77f-5d50-7e27-dcacc5af5a53
Grouping Title identify and evaluate advertising
Grouping Author bodden valerie
Grouping Category book
Last Grouping Update 2017-12-19 00:14:22AM
Last Indexed 2018-09-24 00:36:00AM

Solr Details

accelerated_reader_interest_level MG
accelerated_reader_point_value 1
accelerated_reader_reading_level 6
author Bodden, Valerie,
author_display Bodden, Valerie
available_at_school Croft Middle, Wright Middle
collection_school Non-Fiction
detailed_location_school Croft Middle - Teen Non-Fiction, Wright Middle - Teen Non-Fiction
display_description Presents advice for students on how to analyse and think critically about advertising, such as figuring out how advertisements want them to think and feel, or the persuasion techniques advertisers use to get people to buy their products.
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isbn 9781467775809
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itype_school Book
last_indexed 2018-09-24T05:36:00.802Z
lexile_score 890
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_school 659.1 BOD, 808.02 BOD
owning_library_school Schools
owning_location_school Croft Middle, Wright Middle
primary_isbn 9781467775809
publishDate 2015
record_details ils:CARL0000656445|Book|Books||English|Lerner Publications,|[2015]|40 pages : color illustrations ; 24 cm.
recordtype grouped_work
scoping_details_school
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000656445 MK10106090 On Shelf On Shelf false true true false false true
ils:CARL0000656445 FF00108648 On Shelf On Shelf false true true false false true
series Info wise
series_with_volume Info wise|
subject_facet Advertising
title_display Identify and evaluate advertising
title_full Identify and evaluate advertising / Valerie Bodden
title_short Identify and evaluate advertising
topic_facet Advertising