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Identify and evaluate advertising

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Lerner Publications,
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Reading Level:
IL: MG - BL: 6 - AR Pts: 1
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What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

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Level 6, 1 Points
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Grouping Information

Grouped Work ID 2adab23a-a77f-5d50-7e27-dcacc5af5a53
Grouping Title identify and evaluate advertising
Grouping Author bodden valerie
Grouping Category book
Last Grouping Update 2019-08-28 21:00:30PM
Last Indexed 2020-06-04 00:38:03AM

Solr Details

accelerated_reader_interest_level MG
accelerated_reader_point_value 1
accelerated_reader_reading_level 6
author Bodden, Valerie,
author_display Bodden, Valerie
available_at_school Wright Middle
collection_school Non-Fiction
detailed_location_school Wright Middle - Teen Non-Fiction
display_description Presents advice for students on how to analyse and think critically about advertising, such as figuring out how advertisements want them to think and feel, or the persuasion techniques advertisers use to get people to buy their products.
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id 2adab23a-a77f-5d50-7e27-dcacc5af5a53
isbn 9781467775809
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lexile_score 890
literary_form Non Fiction
literary_form_full Non Fiction
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owning_library_school Schools
owning_location_school Wright Middle
primary_isbn 9781467775809
publishDate 2015
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:CARL0000656445 Book Books English Lerner Publications, [2015] 40 pages : color illustrations ; 24 cm.
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000656445 MK10106090 On Shelf On Shelf false true false false false true
series Info wise
series_with_volume Info wise|
subject_facet Advertising
title_display Identify and evaluate advertising
title_full Identify and evaluate advertising / Valerie Bodden
title_short Identify and evaluate advertising
topic_facet Advertising